One of the most important aspects of having an impactful online presence is having an IDX (Internet Data Exchange) website, which allows you to display property listings from your local MLS directly on your website. While it’s extremely beneficial to have an IDX website, all IDX feeds and websites are not created equally. There are several common mistakes to avoid during the setup process of an IDX website or tweaks to make to an IDX website after it’s established that can make it much more effective.
In this article, we’ll cover these common mistakes and provide tips on how to avoid the pitfalls and create the most robust IDX website possible.
Mistake #1: Choosing the Wrong IDX Provider
Not all IDX providers are created equal. One of the biggest mistakes agents make is selecting an IDX provider without thoroughly researching their options. It’s essential to choose a provider that offers robust features and user-friendly interfaces. Ultimately, the provider you choose should help you create a website that attracts clients and prospects but also gets them hooked and coming back for more.
Mistake #2: Ignoring Mobile Optimization
Over 60% of website traffic comes from mobile devices, which makes it crucial to ensure that your IDX website has mobile optimization. Failing to do so can result in a poor user experience and deter potential clients from exploring your listings.
Mistake #3: Overloading Your Website with Listings
While it may be tempting to display as many listings as possible on your IDX website, overwhelming visitors with too many options is counterproductive. Instead, focus on showcasing high-quality listings that are relevant to your target audience.
Mistake #4: Neglecting SEO
Search engine optimization (SEO) plays a significant role in driving organic traffic to your website. Many agents neglect SEO when setting up their IDX websites, which can result in poor search engine rankings. Without proper SEO, your listings might not reach the right audience. Explore ‘From Clicks to Closings: Supercharge Your IDX SEO Game’ to learn nine tips to boost your SEO.
Mistake #5: Forgetting about Lead Capture
Your IDX website shouldn’t just showcase property listings, but it should also capture leads. Many agents overlook this crucial aspect and miss out on valuable opportunities to grow their client base. Implement lead capture forms strategically throughout your website to encourage visitors to provide their contact information, whether it’s subscribing to your newsletter, scheduling a meeting with you, downloading a value-driven piece of content, or inquiring about a property.
Mistake #6: Lack of Customization
Whether you are using a generic IDX website template or have a customized website built, look for opportunities for customization. If you’re able, invest in opportunities that allow you to tailor your site to your brand and target audience. Constantly look for ways to set yourself apart and make yourself stand out.
Mistake #7: Failing to Update Regularly
Prioritize regularly updating your listings and blog content to keep your website looking modern and refreshed and keep your visitors engaged. The market is constantly evolving, meaning your online presence and website need to evolve with it.
Mistake #8: Overlooking Security Measures
Security should be a top priority when setting up your IDX website, especially because you are handling sensitive client information. Instill trust in potential leads and gain an immeasurable advantage over competitors by ensuring that your website is equipped with robust security measures, providing your visitors with peace of mind. Enabling HTTPS or SSL will protect against cyber threats and enhance your website’s credibility.
By avoiding these common mistakes and taking the time to set up your IDX website properly, you can create a powerful online platform that attracts and engages potential clients, ultimately helping you grow your real estate business.
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