• An envelope showing tips for how to increase leads.

From Inbox to Income: How to Increase Leads and Sustain Business Through Your Email

Categories: Real Estate Marketing|Tags: , , |

  In today's digital age, where communication is predominantly conducted through electronic means, having a strong online presence (from your website to having an impactful social media presence) is crucial. Mastering the art of email communication can be the difference between thriving and surviving.  We’ve all heard that staying engaged with past clients is

Top 5 Benefits of Having a World-Class IDX Website

Categories: IDX Broker News, Real Estate Marketing, Real Estate Technology|Tags: , , , , |

In the dynamic realm of real estate, having a world-class IDX website isn’t just a nice-to-have, it’s a need-to-have. An IDX website serves as a gateway to a treasure trove of property listings, offering you and your clients unparalleled access to a comprehensive array of homes, apartments, and commercial spaces available for sale or

Zapier + IDX Broker: Automating Your Marketing Workflow

Categories: IDX Broker How-Tos|Tags: , , , , , , , |

Did you know the Zapier workflow automation tool is compatible with your IDX Broker account? This product integration has the potential to completely change the way you do business.  In this recorded webinar IDXpert Lain Vineyard explains how Zapier can be configured to send leads to industry-standard CRM systems, build lists in email marketing tools

Featured Properties Now Include Buyers/Co-Buyers Agent Listings

Categories: IDX Broker How-Tos|Tags: , , , , , , , , |

  Now available to IDX Broker Platinum clients is the ability to include buyers and co-buyers agents’ listings as sold properties in the MLS feed on your real estate website. This gives visitors to your site (clients and new leads) a comprehensive view of your full portfolio of homes, highlighting your ability to represent the

New Widget from IDX Broker: Listings Showcase

Categories: IDX Broker How-Tos, IDX Broker News|Tags: , , , , , |

Now available to IDX Broker Platinum clients (and with limited functionality for IDX Broker Lite clients) is the Listings Showcase widget, which showcases listings in a modern, customizable and responsive layout that can be configured to display key listing details below or inside the feature property photo. If you are a IDX Broker Lite client,

Using Dynamic Facebook Ads to Showcase your Active Real Estate Listings

Categories: IDX Broker How-Tos|Tags: , , , , , , |

With 2.91 billion monthly active users, Facebook remains one of the most impactful social media marketing platforms available to realtors today.  In this month’s IDX Broker webinar series (click this link or watch below), IDXpert Nick Leech and Dean Cacioppo, IDX Broker Developer Partner and Co-Founder of One Click SEO, explain how dynamic (always up-to-date!)

Real Estate Industry Trends Support IDX Real Estate Website Success

Categories: Real Estate Marketing|Tags: , , , , , , |

According to Statista, a leading provider of market and consumer data, a total of 6.1 million housing transactions were completed in 2021 in the US alone, with the real estate industry valued at $27 trillion in 2019 as reported on the marketing and consumer site The Basis Point. In the 2021 Home Buyers and Sellers

Celebrating Women in Technology at IDX Broker

Categories: IDX Broker News|Tags: , , , , , |

At IDX Broker, an Elm Street company, we celebrate the diverse and robust accomplishments of our female employees on International Women’s Day and throughout International Women’s Month.  Composing approximately 30% of our workforce, women hold positions of leadership and responsibility across the IDX Broker marketing, accounting, engineering, MLS, and support teams.  Representing a wide range

Marketing 360 and IDX Broker: Scalable Services for the Home Services Marketplace

Categories: Partners & Integrations|Tags: , , , , , |

  If you’re an IDX Broker blog subscriber, you may have already read two recent posts featuring IDX Developer Partner Marketing 360®: (1)  highlights of the webinar The Art of Nurturing Leads and Closing Deals and (2) a recap of two real estate case studies IDX Broker Helps Real Estate Businesses Through Advanced Search Tools,

Using IDXAddons to Enhance Your Real Estate Website

Categories: Partners & Integrations|Tags: , , , , |

In our recent blog post, we introduced you to RealtyCandy and the IDX Developer Partner with the longest contiguous relationship with IDX Broker–ten years in 2022!  A key part of RealtyCandy’s Freemium business model is IDXAddons.com. Available to anyone with an IDX Broker account login and API key, IDXAddons is a suite of tools that