For real estate agents looking to stand out in a competitive market, adding IDX to your real estate website with IDX Broker isn’t just a search plugin; it’s a game-changer. With IDX, your website becomes a dynamic hub, attracting more visitors, capturing high-quality leads, and ultimately helping you close more deals.
To start, let’s explore why adding IDX to your real estate website matters. We’ll show how it can revolutionize your business with IDX.
Powerful MLS Search Tools that Compete
- Advanced Filtering Options: First, IDX Broker’s Advanced Search empowers users to refine their searches by the usual criteria such as price, location, number of bedrooms and bathrooms, square footage, and more. In addition, it allows for MLS-specific fields like school districts, energy efficiency, and other unique features.
- Interactive Map Search: Next, the Interactive Map Search gives visitors the best of the best. They can search for properties directly on an interactive map, complete with tools for custom area drawing and street view. Because of this, they can easily visualize proximity to essential amenities like schools, parks, and shopping centers.
- Simple Keyword Search: Simple Keyword Search helps potential clients find their dream home. They can search for features like “pool,” “fireplace,” “garage,” or neighborhood names. As a result, visitors quickly locate exactly what they’re looking for. This increases engagement.
Lead Capture You Can Customize (and Count On)
- Built-In Contact Forms: IDX Broker includes built-in contact forms that strategically capture high-intent leads. You can require registration for specific access or features, such as saved searches or complete property details. Because of this, you can build a list of high-quality leads with minimal effort.
- Lead Tracking and Management: In addition, lead tracking and management allow you to monitor visitor activity and engagement. As a result, you gain valuable insights into buyer behavior. This helps you prioritize hot leads and improve closing rates.
- CRM Integration: Seamlessly connect with IXACT Contact or your preferred CRM to automate follow-up, nurture leads, and track all communication from initial contact to closing. CRM integration will improve your workflow, save time and boost conversions.
High Quality Landing Pages With Baked-In SEO
- Hyperlocal Content: Another advantage is the ability to develop hyperlocal content on landing pages for specific communities and neighborhoods. You can include school information, nearby shopping, and market statistics. Because of this, your website becomes a valuable resource for potential clients.
- Keyword Optimization: Additionally, IDX Broker allows for keyword optimization on your landing pages, helping you attract organic traffic from search engines. This includes targeting keywords related to neighborhood names or local amenities.
- Neighborhood Guides and Resources: Finally, offering detailed neighborhood guides and resources provides expert value to both buyers and sellers. These guides include school rankings, market trends, and local tips, enhancing your site’s utility and increasing its chances of ranking well in search results.
Whether you’re looking to enhance your existing website with powerful search tools, or looking for a brand new website with the best the industry has to offer, IDX Broker has you covered. Take a tour today to learn more about how we can bring your real estate business to the next level.
