Every buyer asks the same questions. What’s the commute like? Which schools are nearby? Is there a good coffee shop within walking distance? You already know the answers, and that local expertise is something the big portals can’t beat. Starting October 6, 2026, IDX Broker brings Local Logic neighborhood data to real estate websites, so your website can show that expertise too.
IDX Broker, part of the Elm Street Technology family of brands, showcases MLS listings directly on agents’ own websites, so they can stand out as true market experts. Now, through Elm Street’s new partnership with Local Logic, real estate’s leading location intelligence and consumer engagement company, IDX Broker takes that local market expertise even further. Local Logic’s neighborhood data already powers more than 12,000 real estate websites across the U.S. and Canada, and now schools, walkability, commute times, and local amenities sit right alongside your listings. For U.S.-based agents on the IDX Broker Engage or Elite plan, it’s included at no additional cost, with no data to manage.
Why does neighborhood data matter for real estate websites?
For many buyers, the neighborhood matters as much as the home. According to the National Association of REALTORS® 2025 Profile of Home Buyers and Sellers, quality of the neighborhood (59%) and convenience to friends and family (47%) were the top neighborhood factors for buyers. In addition, 31% of buyers cited convenience to their job.
The big portals may carry the same listings you do, but they can’t beat you on local expertise. Neighborhood data puts that expertise on your website, right alongside your listings.
You already use IDX Broker to showcase listings on a site you own and control. Local Logic takes that further. As a result, your listings, neighborhood pages, and widgets tell buyers you know the area, not just the inventory.
What can Local Logic neighborhood data do for your IDX Broker website?
Local Logic gives your IDX Broker website the local depth buyers look for, without adding work to your day. Specifically, it helps you:
- Keep buyers on your site. When buyers can research a neighborhood on your IDX Broker website, they have less reason to leave for a portal.
- Build buyer confidence. Clear answers about schools, commutes, and amenities help buyers feel good about where they’re headed.
- Become the go-to local expert. IDX Broker neighborhood pages give you a polished showcase for the areas you serve, ready to share in listing presentations and referral conversations.
- Make every listing work harder. Local Content turns each IDX Broker listing page into a snapshot of life in the neighborhood, automatically.
- Skip the research. You don’t gather, write up, or update neighborhood data. Local Logic provides it, and IDX Broker puts it on your site.
Where does the Local Logic neighborhood data come from?
Local Logic provides and maintains all of the neighborhood data, and IDX Broker places it on your site. That means you never have to research, build, or update it yourself.
The data comes from the same Local Logic platform that powers more than 12,000 real estate websites across the U.S. and Canada. According to Local Logic, that platform draws on over 100 billion data points from more than 3,000 datasets, covering 250 million addresses and scored across 18 proprietary location scores.
“When someone looks at a home, they’re also picturing their mornings there: the walk to coffee, the drive to work, the park down the street. Agents know those details better than anyone, but showing them on a website has meant building it all themselves. With IDX Broker, that local detail now appears on every listing page automatically, and agents never have to maintain the data.”
Vincent-Charles Hodder, Co-Founder and CEO, Local Logic
What are the three ways to use Local Logic in IDX Broker?
IDX Broker gives you three ways to add Local Logic neighborhood data to your website. You can use one, or mix and match them to fit how you work.
Three Ways to Use Local Logic in IDX Broker
| Option | What it is | Where it appears | Setup | Best for | |||
|---|---|---|---|---|---|---|---|
| Neighborhood pages | A full, prebuilt page with all five neighborhood building blocks |
|
|
Showing you know an area, and supporting listing presentations and referrals | |||
|
A single block of neighborhood data |
|
Choose your neighborhoods, then place the widget | Adding local content to pages you already have | |||
| Local Content on listings |
|
|
|
Richer listing pages with no extra work |
What will buyers see on your IDX Broker website?
Buyers see neighborhood data built to answer the questions they’re already asking. What they see depends on which options you use.
On neighborhood pages and widgets
IDX Broker neighborhood pages and widgets are built from five building blocks. A full neighborhood page includes all five, and a widget adds one block wherever you want it.
- Neighborhood Hero: a cover image and short intro that set the scene
- Neighborhood Map: an interactive map of nearby restaurants, shops, and services, ranked by Local Logic’s scores
- Neighborhood Highlights: the categories where the neighborhood scores highest
- Neighborhood Characteristics: a plain-language summary with scores for transportation, services, and the character of the area
- Neighborhood Schools: nearby schools listed by distance, with ratings where available
On listing pages
On IDX Broker listing detail pages, Local Content is centered on that specific home. That means buyers get a real feel for what it’s like to live there:
- An interactive map centered on the property
- At-a-glance scores for getting around (walk, transit, bike, drive), everyday amenities, schools, character, nature, and health
- Nearby points of interest by category
- Nearby schools, with ratings where available
- A commute calculator to check travel time to work, school, or anywhere else that matters to them
- A comparison of the area to the surrounding neighborhood and city
Who can use Local Logic in IDX Broker?
Local Logic is included automatically for U.S.-based IDX Broker customers on the Engage and Elite plans. Here’s what that looks like on day one:
- Local Content is already live on your IDX Broker listing pages. You can turn it off in your settings at any time.
- Neighborhood pages and widgets take just a few minutes to set up. Choose the neighborhoods you serve, then add a page or place a widget on your site.
IDX Broker customers on the Core plan can upgrade to Engage or Elite to get access.
Key takeaways: Local Logic in IDX Broker
- Availability: Local Logic launches October 6, 2026 for U.S.-based IDX Broker customers on the Engage and Elite plans, included with those plans.
- What it adds: schools, walkability, commute times, and local amenities on the agent’s own website.
- Three options: neighborhood pages, neighborhood widgets, and Local Content on listing pages, in any combination.
- Setup: Local Content is on by default. Neighborhood pages and widgets need you to choose neighborhoods and add them to your site.
- Why it matters: buyers can learn about a neighborhood and the things that matter most to them straight from the agent’s website
Frequently asked questions about neighborhood data in IDX Broker
What is Local Logic in IDX Broker?
Local Logic is a location intelligence and consumer engagement company whose neighborhood data powers more than 12,000 real estate websites. Through its partnership with Elm Street Technology, the company behind IDX Broker, that data now integrates with IDX Broker websites. The integration adds schools, walkability, commute times, and local amenities to your site. It shows up through neighborhood pages, neighborhood widgets, and Local Content on listing pages.
Which IDX Broker plans include Local Logic?
Local Logic is included with the IDX Broker Engage and Elite plans for U.S.-based customers. It’s added automatically, so there’s nothing extra to buy. Core customers can upgrade to Engage or Elite to get access.
How do I add neighborhood data to my real estate website?
If you’re on IDX Broker Engage or Elite, start by choosing the neighborhoods you serve. Then add a neighborhood page, place a neighborhood widget, or both. Local Content on your listing pages is already on.
Is Local Content turned on automatically?
Yes. For eligible IDX Broker customers, Local Content is on by default on listing detail pages. You can turn it off in your settings at any time.
Do I need to research or update the neighborhood data myself?
No. Local Logic provides the neighborhood data, and IDX Broker displays it on your website. You simply choose which neighborhoods to feature and where the content appears.
Is Local Logic available outside the United States?
The Local Logic integration is available to U.S.-based IDX Broker customers on the Engage and Elite plans.
Ready to see neighborhood data on your site?
On Engage or Elite? You’re ready to go. The IDX Broker knowledgebase walks you through Neighborhood Pages, Neighborhood Widgets, and Local Content. Prefer to watch? See how to set up Local Logic in this short video.
On the Core plan? Upgrade to Engage or Elite to bring Local Logic neighborhood data to your website. Here’s how to upgrade your account.
New to IDX Broker? See Local Logic and everything else IDX Broker can do for your website. Schedule a demo.
