With 2.91 billion monthly active users, Facebook remains one of the most impactful social media marketing platforms available to realtors today.
In this month’s IDX Broker webinar series (click this link or watch below), IDXpert Nick Leech and Dean Cacioppo, IDX Broker Developer Partner and Co-Founder of One Click SEO, explain how dynamic (always up-to-date!) Facebook ads can be used to showcase your active listings to both a broad and specific client base.
During the webinar, Nick and Dean walk you step-by-step through creating and loading an XML feed from IDX Broker Platinum account into your Facebook business manager account. This process takes the information for each item in your active home listings inventory (price, location, etc.) and displays them to individuals on Facebook who are looking for homes.
Conversely, a Facebook tracking code (called a pixel) can be added to your IDX website; this allows Facebook to gauge the effectiveness of the campaign and allow you to make informed adjustments.
Nick walks you through creating a new ad catalog of your active home listings and configuring the commerce settings within Facebook business manager. Once the catalog is created and displaying your active listings, follow along to create your own ads within unique housing campaigns configured to your specific details, audience demographic (age, gender, interest, behaviors), schedule, placement, and budget.
Throughout the webinar, Dean offers insight into Cost Per Click for both initial and re-marketing campaigns for desktop and mobile devices that drive traffic to lead generation pages as well as adjusting ad spend based on the cyclical nature of the real estate industry. He also explains why One Click SEO recommends link clicks as the best method for optimization for ad delivery (click vs. impression) and other best practices for different types of unique and engaging marketing techniques to boost conversion and sales.
For more information on One Click CEO, visit https://oneclickseo.agency/. For more information on the IDX Brokers Developer Partner program, email developers@idxbroker.com or call 1-800-421-9668 x 333.
