Why Write Neighborhood Descriptions?
Detailed neighborhood description pages can do so many things for your real estate website. They showcase your knowledge, inform potential clients, and help you stand out from the crowd. They’re also an excellent tool for boosting your site’s SEO because they generate unique, relevant content for targeted areas.
Having this kind of content on your site can help give your page a boost in rankings. When search engines such as Google crawl your site, they recognize your content as being relevant to the links on that page. As a result, your website essentially earns SEO credit. The more credit your site has, the higher you can rank on search engines.
If you write about more than just the address of your listing (by including property type info and neighborhood/city specifics) you create a keyword rich environment on your site. IDX Broker enables you to insert this type of content dynamically into your pages. Fresh, targeted content helps your site get discovered online, which improves your lead generation.
Neighborhood description pages help agents and brokers drive organic traffic to their sites. This can help you connect to your local real estate market. As an added benefit, these pages help potential clients recognize an agent’s extensive knowledge of the areas they represent. These targeted pages let your visitors know they’ve found more than just an agent…they found a real estate professional.
First and Foremost – Have Solid Descriptions
Be sure to feature communities you’re familiar with. If you aren’t too familiar with a certain area, take the time necessary to research it. Ask people who live in that area why they choose to live there. Get their permission to incorporate their testimonials on your pages. This is a great example of a neighborhood page for the Hollywood Hills neighborhood.
Put together an image gallery showing the community’s parks, shopping areas, historical sites, and museums. Showcase areas intended for leisure activities like dog parks, biking and walking paths, rivers, hiking trails, and lakes. Make sure to have information available on schools, age demographics, and things like the history of the area. It’s all about having well written, relevant content for your potential visitors.
Target Relevant Local Keywords
In order to get your neighborhood and communities pages to the top of search results, utilize keywords and phrases that online visitors use to find homes for sale in that area. SEO spiders crawl your pages looking for popular keywords, and phrases so you’ll want them to find plenty of those throughout your site – including your tags.
Search engines look at page titles and meta tags to see what kind of content is on the page to determine relevance. Open graph tags are used by Facebook to do the same thing. IDX Broker enables you to setup dynamic title, meta, and open graph tags on your pages so you inject highly relevant information into all the IDX pages on your website.
You can also setup dynamic, long-tail URLs, which are more specific than generic keywords, so results can be better tailored to match the searcher’s needs. Create URLs that include data like listing ID, address, property type and many more things that may be relevant to your page.
The online real estate landscape is continuously changing. You’re now competing for search engine relevance against big companies with more money to spend. If you want to stand out against them, focus on providing quality hyperlocal content. Set your site up for success. Build neighborhood pages, and use the SEO tools within IDX Broker to add keyword rich, targeted content for searchers – and always provide the most relevant information about the neighborhoods in your area.