eMerge built a robust Customer Relationship Management system (CRM) using IDX Broker’s API, which pulls in your IDX generated leads. This allows you to keep up-to-date on your leads and assist them with your expertise when they need it. Let’s walk through eMerge CRM’s many unique features…
CRM’s like eMerge allow you to increase your productivity by recognizing potential buyers and their browsing history. When you know what they’re looking for, you’re better able to assist them in a timely manner and turn that lead into a sale.
eMerge has integrations with many companies that you most likely already use, such as WordPress, Google Analytics, Twitter, Facebook, and more. These integrations options allow you to control multiple pieces of software within one user interface, saving you time.
When pulled into eMerge, your leads from IDX Broker are sorted into three categories: Buyers, Sellers, and General. A full customizable and branded “Welcome Email” will automatically be sent on your behalf with content tailored to each of your 3 specific groups. The eMerge system also monitors the latest activity from your leads and after certain intervals of inactivity. eMerge will prompt you (via email and/or text message) to follow up with these leads along with some suggested content, again branded in your email template.
We also allow integration of IDX Broker Featured Properties into your eMerge account which can be featured or utilized in monthly newsletters, drip campaigns, or any custom email you choose to send.
Aside from IDX Broker specific features, your leads will also be shared into your eMerge Customer Touch Campaign. You can keep your leads engaged before, during, and after the property sale with compelling content from a variety of categories. The Consumer Touch Campaign also promotes useful content across your social channels every week.
Traffic history will also be integrated to eMerge from your IDX Broker account. This will help you easily compare lead’s website traffic along with email interaction data. Imagine the benefits you receive from this complete picture of your lead’s actual engagement and their online interest.
As you login to eMerge, you’ll see a dashboard designed for the best possible user experience. At a glance, you’ll notice recent social media followers, analytics on your latest posts and emails, and your calendar.
Within the eMerge dashboard you can view your CRM, email creation and calendar, social media blogging, and contact the support center.
Through the CRM section, you can import leads via CSV file or import your IDX Broker Leads. You can create groups or lists to ensure your custom email campaigns are reaching the correct folks.
There are thousands of email templates, images, and color schemes provided. Or build your own using a “drag-n-drop” email builder! Once you have your email designed, you can select which group or list you would like to reach. You can even schedule these campaigns ahead of time.
eMerge emails are mobile responsive to ensure your clients and leads won’t have trouble reading on any mobile device. They even provide a digital safety net to preview emails on a mobile device before it’s sent.
eMerge doesn’t stop at managing your leads, and sending them marketing emails… They also allow you to manage your social media outlets (twitter, facebook, linkedin). You can create a post, schedule the date and time, and send that specific post to all of the social media outlets you select. Having the ability to do this via one interface saves you time so you can focus on what is important.
Have an interest in blogging? Write your own blog posts and share them to your social media channels at specific times.
The eMerge Calendar allows you to view and manage scheduled emails, social posts, and blog posts all in one easy location. You can click on an item to reschedule to a different time, create a social or blog post for a specific day, or select a post that has already gone out in order to see the analytics.
Want insight on your performance to track your lead conversions? The Report Center will provide social media snapshots that reflect the quality of your impressions. see when your audience is most active, and evaluate what type of content best on your social channels.
eMerge CRM adapts to the user’s needs, fine tunes business strategies, and builds traction on social media accounts. View e-mail reports and get in depth look at your potential customers. Monitor the amount of clicks your content is getting. Keep an eye on who, when, and how often individuals view your Facebook page or who is visiting your website.
If you are looking for a one-stop marketing solution to can manage blogs, analytics, leads, and marketing emails, then give a shout to eMerge – the marketing partner you never thought you’d have.