The year 2014 brought many changes when it came to real estate websites. Nothing has been more prominent than the importance of mobile-responsive and mobile-optimized websites. Mobile users often have different objectives than desktop users. Typically, this means they want information in quick, easily digestible bites.
Customers report that their mobile purchases are often impulse buys, and some statistics show that mobile users spend more money per purchase than customers on desktop websites. According to The California Association of Realtors:
“Mobile technology and the Internet continued to be important tools in the home-buying process, with (91 percent) saying they used a mobile device to access the Internet during the course of their home purchase. Buyers used their mobile devices to look for comparable home prices (78 percent), search for homes (45 percent), and take photos of neighborhoods, homes, and amenities (43 percent).”
Now, just imagine all the business you could be losing – regardless of how much SEO value your site has – or how high ranking your page is on various search engines, if your page content isn’t available on mobile devices.
We recently launched our new mobile first templates for IDX Broker. Mobile first means exactly that – mobile…first. Our in-house programmers have built our mobile first templates with care, making sure everything works seamlessly on all mobile devices – first and foremost.
In the past, developers would design the desktop layout first, then add code later to make the site mobile-responsive. That’s the way site development used to be done. It’s also the main reason you’ve seen sites around the web with broken code and misaligned elements.
IDX Broker is a leader in the real estate search tools industry. Our new mobile first templates are a great solution that helps combat some specific technical issues related to viewing the web on mobile device, tablet, etc.
All of the pages within our Platinum and Lite platforms have been mobile optimized since launch, but we just recently improved on what was already a great layout. We designed these new mobile first templates with a whole new thought process to stay ahead of technology, and to keep our position as leaders in the industry.