For real estate professionals, having a website with the best IDX features for real estate websites is essential. IDX is more than just an MLS search tool. It gives clients a seamless home search experience and helps agents capture leads and boost SEO.

In this article, let’s take a closer look at the key features your IDX solution should include.

Best IDX Features for Real Estate Websites

Detailed Home Search with Relevant Fields

A great IDX solution should allow users to search for properties with a variety of relevant and customizable filters:

  • Advanced Filtering Options: Enable users to narrow down their search by price, location, number of bedrooms and bathrooms, square footage, lot size, property type (single-family, condo, townhouse), year built, and more.

  • Map Search with Interactive Features: Let users search properties directly on a map with tools like custom drawing, zooming, and street view imagery. Help them visualize proximity to schools, parks, shopping centers, and more.

  • Keyword Search: Make it easy for users to find homes with specific features by allowing keyword-based searches (e.g., “pool,” “fireplace,” “garage,” or neighborhood names). In addition, this makes the user experience more intuitive and efficient.

Personalized Lead Capture Tools

The best IDX features go beyond search. In fact, they help you generate and manage leads effectively:

  • Registration and Contact Forms: Capture high-intent leads by gating premium features like saved searches or full property details. Consequently, you build a list of interested prospects automatically.

  • Lead Tracking and Management: Monitor visitor activity and engagement to better understand buyer behavior and follow up more strategically. Moreover, it helps you prioritize hot leads and improve your closing rate.

  • CRM Integration: Connect your IDX with a CRM like IXACT Contact to automate follow-up, nurture leads, and track communication from first click to closing. By doing so, you create a seamless workflow that saves time and increases conversions.

Community Landing Pages to Boost SEO

IDX can also be a powerful SEO tool—if used right:

  • Hyperlocal Content: Build landing pages for specific communities and neighborhoods with rich, relevant content like school info, nearby attractions, and market stats.

  • Keyword Optimization: Use SEO best practices to optimize these pages and attract organic traffic from search engines. For example, target keywords related to neighborhood names or local amenities.

  • Neighborhood Guides and Resources: Provide real value to buyers and sellers with detailed guides, school rankings, market trends, and local tips. Ultimately, this makes your site more useful and more likely to rank well.

Take Your Website to the Next Level

With IDX Broker, you get all the tools you need to succeed online. From advanced search to powerful lead capture and SEO tools, we offer everything you need to turn traffic into clients.

Ready to get started with the best IDX features for real estate websites?
Get Started Now or Take a Tour to see how IDX Broker can help you turn more visitors into clients.