EUGENE, ORE. – Alison Gilbert of Prudential California Realty in Highland Park, California, has adopted the revolutionary IDX, Inc. technology, IDX Broker software. Now, Gilbert can integrate thousands of listings onto her website with a simple click of a mouse. The California Real Estate Technology Services (CARETS) database of listings is seamlessly linked to the website of Gilbert, giving her clients a thorough and complete network of properties to effortlessly search through. The IDX solution customized for Gilbert, has forever changed the way Southern California home seekers find their dream home online.

Five unique search functions, the basic, advanced, map, address and listing ID features, allow potential California buyers to search for CARETS homes on their terms. The advanced search even gives home seekers the tools to customize and create their own search parameters by which to narrow and focus the CARETS listings to directly reflect their real estate needs and desires. Each individual home seeker can dictate the views, school districts and types of homes they desire. Never again will potential buyers experience a complicated or fruitless online property search, when utilizing the immensely helpful IDX synced tools hosted by Gilbert on her website.

On her own personalized administrative login page, Gilbert receives access to the tools she needs to customize her website. She can edit the CSS and global wrappers associated with her page, in an effort to create a recognizable brand for her listings and her overall business. In addition, Gilbert can create RSS feeds, dynamic title tags and XML codes to increase the visibility of her listings by syndicating them around the online real estate world, through social media and to larger realty search engines. IDX Broker has revolutionized the way home seekers find the home of their dreams, while it has simultaneously simplified the way Gilbert manages the online aspects of her real estate business.

About Alison Gilbert

“As part of the Prudential California Realty team, I am dedicated to helping you with all of your real estate needs. With many services all under one roof, Prudential California Realty offers the convenience of “one-stop” shopping. I am committed to offering my clients the latest innovations in marketing and technology. This website demonstrates that with its list of features including searchable properties, email updates, market analysis, and so much more. If you are looking for your dream home or thinking of selling your current residence, contact me for service that is second to none!”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 400 individual Multiple Listings Services (MLS). IDX, Inc. provides integrated IDX software, customizable listing search utilities and lead management tools for real estate based websites ( IDX Broker ). In addition to the primary web-based software, IDX also provides an integrated WordPress widget for use in WordPress based blogs and websites ( IDX Broker WordPress Plugin ) as well as a dedicated mobile application available for the iPhone and iPad ( myAgent IDX ). The entire suite of real estate software available from IDX is easy to manage and maintain and helps real estate professionals display real estate data from their multiple listing service (MLS) regardless of their technical ability. For more information on all the services provided by IDX, Inc. please visit www.idxbroker.com .