You don’t have to be an unemployed television producer to create great social video ads. As a real estate professional, you do need to promote yourself on video. Fortunately, there is an app for that. YouTube Director can help you create stunning social video ads in 20 minutes.
Market Yourself
You need to get out there and market yourself. Show potential clients why you are the real estate professional who is perfect to help them buy or sell a house. Video is a great way to show off who you are and what makes you special.
Despite an early New York Times prediction, television and video are here to stay and only increasing in popularity.
“The problem of TV was that people had to glue their eyes to a screen, and that the average American wouldn’t have time for it.”
− The New York Times, 1939
As it turns out, people make time to glue their eyes to screens of various sizes. The recent addition of facebook live video has made quite a stir and according to Adweek, video consumption on Instagram has increased 150 percent in just the last six months. Don’t get behind the curve. You cannot physically get in front of all your potential clients. In video you can have an avatar that reaches out with at least an introduction of who you are and what you have to offer.
Create Stunning Social Video Ads
Naturally, the expected quality of video content has increased considerably since the 1930s. While you should be creating video, bad video can be worse than no video at all. Fortunately you don’t have to send your niece off to film school to get decent video content. YouTube has built out a templating application to help you create great video in a short amount of time. It is currently only for iPhone, but an Android version will be coming shortly.
So, if you have a website with a search that offers visitors the results that they are seeking 24/7, it’s time to promote what makes you special. Make some quality video ads and get the word out to promote yourself and your real estate website.
I’d like to give a special shout out to Glenn from Nail Soup Media for the blog post idea. If you have an idea for a post, please share it with us on Twitter.
