In real estate, timing is everything. Blogging about your new listing is essential when it comes to capturing organic search traffic and attracting new readers.
On average, 65% of people begin their online search for a home by Googling the street address of a property they like. Because the MLS listing is syndicated with the major players in the real estate market, those pages will appear before your site about 95% of the time.
However, if your MLS does not have stipulations around publishing property details, you can publish a blog post with featured photos, full property description, and the street address in both the title and body of the post. Stipulations usually include posting in a 24-hour period before the listing is active and/or allows creation of “coming soon” pages.
Depending on the timing of how Google indexes your WordPress site content, chances are high that your site’s blog post will appear as a Top 10 search result listing for that property address and compete with bigger competition.
Another way to beat the bots, so to speak, is by optimizing your real estate videos for YouTube.
In this tutorial, IDX Broker Developer Partner CJ Hays and Marketing Director at Agent Reputation explains how to create, load, describe, tag, and optimize your listing on YouTube. Because Google owns YouTube, when videos are added to the platform they are indexed on Google within two to five minutes after they are published.
For more information on optimizing your real estate website using community pages, saved searches, duplicate content, micro blogging, and other essential digital marketing practices, watch Elm Street Technology’s “Content is King” recorded webinar through the on-demand educational academy.
